MANIFESTO

PETAL APPEAL WAS BORN TO INSPIRE AND BE INSPIRED.

TO HEAL AND BE HEALED.

TO ENHANCE AND BE ENHANCED.

ENCHANTED BY PETALS AND SCENTS, WE FOUND THAT EACH FLOWER HOLDS A SPECIAL MEANING AND STORY, IN WHICH WE CAN ALL FEEL CONNECTED.

FLOWERS ARE THE MOST AUTHENTIC REPRESENTATION OF LIFE AND CONNECTION BETWEEN ALL LIVING BEINGS. THE MOST INTRINSIC BEAUTY THAT THE EARTH CAN OFFER.

WE CREATED PETAL APPEAL TO DEEPLY FEEL THIS CONNECTION AND SHARE WITH YOU THE NATURAL BEAUTY THAT IS EXPRESSED IN EVERY PETAL.

LIFE IS FLEETING AND EPHEMERAL. IT IS SUBJECTED TO TIME AND TIME CAN EITHER NOURISH OR DESTROY LIFE. JUST AS FLOWERS GROW, BLOSSOM, AND DIE SO DO PEOPLE, ANIMALS, AND ANYTHING ELSE LIVING.

FLOWERS HELP US TO UNDERSTAND THE BEAUTY OF ALL STAGES OF LIFE AND WE BRING THIS EXPERIENCE TO YOU.

WELCOME TO PETAL APPEAL!

WELCOME

❊

TO YOUR NEW FLORAL JOURNEY

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WELCOME ❊ TO YOUR NEW FLORAL JOURNEY ❊

“DESIGNING FOR ME IS ABOUT LETTING FLOWERS EXPRESS THEMSELVES.”
— VANI FLEUR

APPROACH

SUSTAINABLE SOURCE

We source our materials from farms around the world that prioritize sustainable processes and with profit-sharing for workers.

SIMPLICITY

Nothing goes into our creations that isn’t absolutely necessary for restoring the beauty and durability of each design.

MISSION

Our mission is to recreate the dream experience you imagined — for the work and life events of your life journey. And, in the process, heal, enchant and enhance your emotions with flowers and scents.

ARTISANAL

All of our creations are lovingly hand-crafted with mortar and pestle for a decadent finish. We carefully concept and design experiences that enforce the artist style but also follows the clients vision.

OUR STORY

IT ALL STARTED WITH THE EPHEMERAL BEAUTY OF A FLOWER WHICH WITH ITS VISUAL IMPACT AND BELLE, CONQUERED VANI FLEUR’S SOUL, TURNING HER LOVE FOR FLOWERS AND BEAUTY INTO A LIFELONG PASSION. HIGHLIGHTING HER LIFE AND FLOWER LEGACY THROUGHOUT THE YEARS, VANI HAS ALLOWED HER LOVE FOR FLOWERS TO BLOOM IN SUCH A SPECTACULAR AND SPECIAL WAY THAT NOWADAYS, SHE LETS LOVE BLOOM PETALS IN HER OWN HEART AND BRAND, PETAL APPEAL.

GET READY TO EMBARK ON AN ADVENTURE WHERE FEMININITY, FLOWERS, AND BEAUTY ARE THE NEW LOOK. THE ERA OF LETTING FLOWERS CONQUER YOUR HEART, BODY AND SOUL IS HERE AND THERE’S NOTHING WE’D LOVE MORE THAN TO SEE YOU BLOOM ALONG US.

YET ANOTHER CRUCIAL COMPONENT OF PETAL APPEAL IS ITS TALENTED TEAM. VANI CAME TO KNOW EACH TEAM MEMBER THROUGH THEIR SHARED AND UNDENIABLE LOVE FOR FLOWERS AND BEAUTY. THE ENTIRE SQUAD HAS JOINED THE FLORAL COSMOS IN A UNIQUE WAY THAT ALLOWS THEM TO SHARE THEIR ENDLESS LOVE FOR FLOWERS AND THEIR NATURAL COMPONENT, WHICH ENCOURAGES EACH AND EVERY ONE TO FLOURISH FREELY.

HOP ON THE JOURNEY WITH PETAL APPEAL AND LET US FLOURISH YOUR INNER LOVE FOR FLOWERS.

ABOUT VANI

WITH A BACKGROUND IN FASHION DESIGN, HEALTH COACHING, AND BUSINESS, VANI HAS CULTIVATED A UNIQUE PERSPECTIVE THAT ALLOWS HER TO APPROACH FLORAL PROJECTS WITH A HARMONIOUS BLEND OF CREATIVITY AND PRACTICALITY.

HER COMMITMENT TO EXCELLENCE IS UNWAVERING, AS SHE STRIVES TO DELIVER THE HIGHEST LEVEL OF CRAFTSMANSHIP AND ATTENTION TO DETAIL IN EVERY ARRANGEMENT SHE CREATES.

AS HER STUDIES CONTINUE AND SHE WORKS ON DIFFERENT WAYS TO INFUSE DIVERSE DESIGN TECHNIQUES, SHE ALSO EXPLORES MIXING SCENTS AND HERBS FOR LONG LASTING VISUAL EFFECTS AND WELLNESS EXPERIENCES.

HER PASSION FOR NATURE, INTERIORS, FASHION, PERFUMES, AND PHOTOGRAPHY IS EXPRESSED IN EVERY DESIGN EXPERIENCE, CREATING AN APPEALING YET UNIQUE OUTCOME.

VANI WAS BORN IN ARGENTINA, PATAGONIA, WHERE NATURE MAKES GREAT PART OF THE COUNTRY’S BEAUTY. GROWING IN A FRANCO-ITALIAN FAMILY AND TRAVELING AROUND THE WORLD, SHE DEVELOPED A UNIQUE APPROACH TO ART, DESIGN AND BEAUTY.

HER EDUCATION IS VERY SOLID LEARNING FROM AMAZING ARTIST, TEACHERS AND MANAGERS BUT ALSO VALUING A LOT THE PROCESS OF SELF-TEACHING SKILS AND PUSHING BOUNDERIES —FROM BUENOS AIRES, UNIVERSIDAD DE PALERMO (BUSINESS AND MARKETING); PARSONS UNIVERSITY AND F.I.T (FASHION DESIGN); INSTITUTE OF INTEGRATIVE NUTRITION, IIN (HEALTH COACHING); NY BOTANICAL GARDEN, LONDON, MAC QUEENS FLOWER SCHOOL; AND WILL CONTINUE IN JAPAN, PARIS, MADRID. VANI LOVES EXPANDING HER SKILLS AND EXPERTISE IN FLOWER DESIGN AND FRAGRANCES. EDUCATION AND EXPERIENCES ARE A MUST TO HER WHEN IT COMES TO CREATIVITY.

ALSO SHE HAS WORKED IN THE FASHION INDUSTRY AS MARKETING DIRECTOR FOR ALMOST 10 YEARS FOR WELL-KNOWN FASHION, BEAUTY AND JEWELRY BRANDS TRAINING HER EYE TO ABSORBE AND UNDERSTAND IN DEEP THE AESTHETIC COMPONENT THAT IS NEEDED TO CRAFT UNIQUE FLORAL DESIGNS.

SHE LOVES WHITE FLOWERS AND SHE SAYS SHE DOESN’T HAVE A FAVORITE FLOWER BECAUSE ALL OF THEM ARE PURE BEAUTY.

DESIGN PHILOSOPHY

IKEBANA

CONTEMPORARY

IKEBANA CONTEMPORARY

  • Everything is about the concept, story and vision of the experience the client wants to deliver. Every flowers and element has to be carefully chosen to deliver the transformative feeling. From mood-board to final outcome, everything has to follow the concept’s main purpose.

  • Contemporary means “of the moment”, which means that contemporary describes the end vogue floral design of the moment. Like fashion, the world of flowers can be influenced by trends. Perhaps our favorite trend in modern floral design is the moving away from formal and structured to a more free-flowing and organic look. These creations embrace the “perfectly imperfect” using thoughtful elements that make the pieces feel unique and timeless.

  • We use Ikebana design philosophy mixed with a contemporary Marie Antoinette french finishing.

    The four principles of ikebana are a fresh approach, movement, balance and harmony. The three elements are line, color and mass. Cultivate an eye for appreciation and a hand for creation. A sense of balance is essential same as Marie Antoinette flower design principles following rhythm, proportion, and scale.

  • Last but not least, working with modern floral design is an exercise in creativity that’s good for the soul. “By bringing the wild inside our homes, events, work, we invite a different perspective in also. Taking the time to create an arrangement that works with your space and the season is itself an exercise in self-care. We are allowing ourselves time away from everyday concerns. Taking time to immerse in nature and be guided by the natural products we are working with and to let go of our control.